A craft-beer concept for adventurous midlife-crisis drinkers, blending humour with a high-impact visual identity.
The brand needed a full identity and asset library to stand out in a crowded craft-beer market.
Iterated logo sketches into a bold wordmark with custom icons.
Built packaging and merch mockups (caps, mugs, playing cards).
A complete brand toolkit:
Logo, communication tone, color system, typography, packaging mockups.
Community centred website to showcase the brands voice in the market.
A market-ready brand blueprint and versatile asset library demonstrating multi-channel design fluency.