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A craft-beer concept for adventurous midlife-crisis drinkers, blending humour with a high-impact visual identity.
The brand needed a full identity and asset library to stand out in a crowded craft-beer market.
PROCESS:
PROCESS:
Iterated logo sketches into a bold wordmark with custom icons.
Built packaging and merch mockups (caps, mugs, playing cards).
SOLUTION:
SOLUTION:
A complete brand toolkit:
Logo, communication tone, color system, typography, packaging mockups.
Community centred website to showcase the brands voice in the market.
RESULTS:
RESULTS:
A market-ready brand blueprint and versatile asset library demonstrating multi-channel design fluency.
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